AI Search Optimization for Your Brand

AI search optimization, also called GEO or AEO, is the work of getting a brand named and cited when customers ask Google AI Overviews, ChatGPT, or Claude for recommendations. Dmytro Verzhykovskyi has specialized in AI search visibility since 2024, applying it to the same luxury brands he optimizes for classic Google rankings.

Why AI Answers Now Decide Part of Your Traffic

Google shows AI Overviews above the classic results for a growing share of commercial questions, and ChatGPT answers product and vendor questions directly, naming a handful of brands per answer. A business absent from those answers loses the customer before any website is visited. The brands that get named are the ones whose facts are published in a form AI systems can retrieve and verify.

What AI Search Optimization Includes

AI search work at seodima.com makes a brand's facts machine-readable and retrievable: extractable on-page answers, Schema.org structured data, consistent entity information across the web, and AI-crawler access including llms.txt. The method mirrors how retrieval systems select sources, so each item below maps to a step in how an AI assistant builds an answer.

• Extractable content. Pages restructured so each section opens with a direct, self-contained answer that survives being quoted in isolation. AI systems quote passages, not pages.
• Structured data. Organization, Person, Product, Service, and FAQ markup that states who the business is, what it sells, and where it operates, in the vocabulary machines parse first.
• Entity consistency. The brand's name, locations, and claims aligned across the site, directories, and third-party mentions, because AI systems cross-check sources before naming a brand.
• AI crawler access. Robots rules audited so GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can read the site, plus an llms.txt summary that hands assistants the key facts directly. This site runs the same setup it sells.
• Measurement. Spot-checks of what Google AI Overviews, ChatGPT, and Claude currently say about the brand and its category, repeated monthly, so the effect of the work is observed rather than asserted.

Honest Expectations for GEO Work

No consultant controls what an AI system says, and anyone promising a guaranteed placement in ChatGPT answers is selling something unverifiable. What the work reliably changes is the probability of citation: machine-readable facts, consistent entities, and quotable passages measurably raise how often assistants name a brand in its category. Monthly spot-check logs show the trend honestly, including the months where nothing moves.

AI visibility builds on classic SEO health, so most engagements combine this service with a technical SEO audit. Stores extend it with e-commerce SEO, since product data quality drives both Google Shopping and AI product answers.

Check What AI Says About Your Brand

Send your company name and website through the contact page. You get a readout of how Google AI Overviews, ChatGPT, and Claude currently describe your business, and what it would take to improve it.