seoTechnical and AI SEO Case Studies
The case studies below come from Dmytro Verzhykovskyi's client work, and each one follows the same path: the symptom, the cause found in Search Console, the logs, or the code, the fix, and how the result was checked. Where an internal detail would expose more of a client than the lesson needs, the client is described rather than named.
| Client | Problem | Service |
|---|---|---|
| Sarelli Textiles | WordPress to Laravel migration | Website migration SEO |
| A Dubai design catalog | Duplicate URL trap | Technical SEO |
| Solomia Home | Slow product pages on phones | Technical SEO |
| Antonovich Design and Solomia Home | Visibility in AI answers | AI SEO |
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Sarelli Textiles: WordPress to Laravel Without Losing a URL
Sarelli Textiles, a textile company affiliated with the Italian furniture house Modenese Gastone, moved its website from WordPress to Laravel, and the final switch-over kept every old URL working and every page's canonical tag intact.
- Problem
- New URL patterns and new page templates arriving in the same release, on a catalog with localized pages.
- Cause
- The new build flattened nested collection paths, mishandled localized pages with non-Latin slugs, and never rewrote the page head, so product and collection pages sent the wrong canonical tags and titles.
- Fix
- A resolver for nested collection paths, exact captures of the localized pages, and a head rewrite based on a verbatim capture of the WordPress heads.
- Result
- On launch day every old URL answered with its page or one intended redirect, and sampled canonical tags matched the originals.
- Checked with
- A status sweep of every sitemap URL on the local build, on staging, and on the live site; a head diff of every URL on staging; a canonical sample on the live site through the CDN.
A Dubai Design Catalog: Closing a Duplicate URL Trap
A design and furniture catalog in Dubai, published in three languages, kept growing its "Duplicate, Google chose different canonical than user" bucket in Search Console, and the cause was a single legacy route in the site's code.
- Problem
- Google kept discovering new near-copies of the catalog and choosing its own canonicals.
- Cause
- A legacy route accepted any string in the URL, returned the full product list for it, declared the page its own canonical, and paginated the result in every language.
- Fix
- Old-format product URLs return one 301 to the right product or category and everything else returns a 404; legacy project URLs got literal redirects; thin listing pages were set to noindex and removed from the sitemap.
- Result
- Sampled URLs from the duplicate bucket reach a live page in one hop, and a category paginator that had run to dozens of bogus pages shrank to its real size.
- Checked with
- Sampled bucket URLs, every homepage link, and the paginators, then Search Console over the following recrawl cycles.
Solomia Home: Product Pages Built for Phones
Solomia Home, a luxury furniture retailer in Dubai, had product pages that loaded slowly on phones, and the cause was in how the site served photos for products imported from supplier catalogs.
- Problem
- Imported product pages were much heavier and slower on phones than the store's own product pages.
- Cause
- The image helper only listed resized versions that already existed on disk, and imported products had none, so galleries sent full-size original photos to every phone.
- Fix
- Width variants generated for every imported photo, originals left untouched, picked up by the product templates without a code change.
- Result
- Imported product pages became a fraction of their former weight and load like the native product pages.
- Checked with
- Mobile lab tests before and after on the same product page, and spot checks of the image variants through the CDN.
Antonovich Design and Solomia Home: Named in AI Answers
When ChatGPT is asked for interior design companies in Dubai, its answer names two brands Dmytro Verzhykovskyi works with, Antonovich Design and Solomia Home, alongside much larger firms in the same category.
- Question asked
- Interior design companies in Dubai
- Result
- Antonovich Design and Solomia Home both appear in ChatGPT's answer
- Work behind it
- AI crawler access, consistent facts across the web, and pages that answer buyer questions directly; see AI SEO
Want the Same Approach on Your Website?
Send your website address and the problem you see, and Dmytro Verzhykovskyi replies with a written assessment of the likely cause, a recommended scope, and a fixed price.
